Giuliana Rancic has partnered with Hain Celestial to launch a skincare line, Fountain of Truth Beauty.

The packaging looks luxurious in matte white with metallic rose gold accents. The formulations are made without SLS, Phthalates, Petrolatum, Silicones, Mineral Oil, DEA, Phosphates, Artificial Dyes, PEGs, and Synthetic Fragrances. 

Rancic says, "The energy and focus that I have personally invested these past two years in partnership with the team at Hain Celestial has been beyond rewarding.  My dream has come true to create a clean skincare line that you and I can both trust. Fountain of Truth is made up of effective formulas that utilize advanced skin care technology and powerful botanicals from around the globe.  It's a personal journey for me that will change the way you look and feel about skincare."

Roseann Fernandez, director of marketing of Hain Celestial Personal Care adds, "We have been thrilled to partner with Giuliana to bring her vision to life and deliver a truly eco-luxe beauty experience to market. The Fountain of Truth products have incredible botanical technology and performance.  We know that consumers will fall in love with first use and will become fans of the brand when they see the results."

The Fountain of Truth collection features a Super Bio-Ferment Complex that contains Zinc, Iron, Copper, Magnesium and Wakame Seaweed, which helps to achieve softer, smoother, more luminous skin with visibly more volume.

The line's hero product is The Truth Insta-Face Lift Elixir -- a "light-weight, botanically-charged treatment that can help your skin fight the visible signs of aging without a visit to a medi-spa," the brand states. Developed to reduce the appearance of fine lines and wrinkles, the product contains Spilanthes Acmella flower Extract, which helps to create smoother and tighter looking skin, as well as Black Cumin Seed Oil, with essential fatty acids, vitamins and amino acids, to help create a look of plumpness and volume. With continued use, skin's appearance will improve and take on more bounce and radiance.

Fountain of Truth products range from $28 - $86. The collection is available beginning this month on the brand's website. Products shown above include the brand's Good Day Soufflé Hydrating Moisturizer SPF 15; and The Youth In Hand Cream, a limited edition luxe hand treatment in a shiny tube.