10.25.18
The global oral care market size is anticipated to reach USD 40.9 billion by 2025, according to a new report by Grand View Research -- and the market will exhibit a 5.0% CAGR during the forecast period.
The report is called, "Oral Care Market Size, Share & Trends Analysis Report By Product (Mouthwash/Rinse, Toothbrush, Toothpaste, Denture Products, Dental Accessories), By Region, And Segment Forecasts, 2018 - 2025" -- browse the Table of Contents here.
What's fueling growth?
Campaigns designed to increase awareness of dental hygiene, researchers say. Examples cited include Oral-B and Crest's partnership with the Hispanic Dental Association back in 2015, which aimed to help improve access to oral care education for Hispanics in U.S.
Due to awareness programs initiated by Oral B, Crest, and other major players in the toothpaste market, there is a growing awareness among people regarding oral hygiene, which has led to market growth, the report says.
New product development is another significant factor that is contributing to market growth. New innovations, such as various styes of powered toothbrushes and dental accessories, including flossers, are abundant.
Key Findings
- In 2017, the toothpaste segment dominated the market -- however, the category is projected to lose market share by 2025.
- The toothbrush segment is expected to show lucrative growth over the forecast period and emerge as the dominant category by 2025. Growth is attributed to the availability of a wide range of innovative designs, such as electric and battery-powered toothbrushes.
- The denture products segment is anticipated to witness significant growth over the forecast period thanks to high demand for related products such as adhesive creams and cleaners.
- The Asia Pacific held the largest market share in 2017 and is also expected to exhibit the fastest growth over the forecast period. This is due to the increasing awareness about oral health, especially in developing countries such as India.
- Europe is the second largest market and is driven by rising geriatric population and high prevalence of tooth decay.
Photo: Listerine mouthwash, Oral B's Glide denatl floss, and Oral B's electric toothbrush
