10.29.18
Vaseline has launched a Clinical Care product line, and is kicking off a national tour in New York City on November 1st - 2nd to promote it. The tour's next stop is Chicago, followed by more cities that will be announced in 2019.
Vaseline has recruited actress Kate Walsh to promote the line. Walsh says, "We live in a busy 'do more' culture, so getting enough rest can be extremely difficult. Sleep is hugely important to me, which is why I'm thrilled to be partnering with Vaseline on their Save Your Skin tour to help others prioritize their skin health from the inside out."
The tour is anchored in moments to remind people when their skin needs the most healing. It will be arriving in cities with extreme weather, poor sleep habits and stressful climates to save the skin of the consumers who live there and need Vaseline to "#SaveMySkin."
At each stop visitors will have the opportunity to meet with expert estheticians to talk through specific skin concerns, as well as offer a unique sensorial experience for those looking to measure their skin hydration with personalized moisture reader demonstrations.
About the Products
Vaseline Clinical Care is a "breakthrough line of dermatologist-tested hypoallergenic body products aimed to rescue hard-to-heal dry skin," the brand states. It contains a unique 'Barrier Repair Complex', which is proven to transform skin from extremely dry to healed in five days.
The line features six new products that offer treatment and relief from a variety of skin concerns which can be associated with situational and ongoing skin conditions.
Dawn Hedgepeth, General Manager/Vice President of Hand & Body Lotion at Unilever, says, "We're truly thrilled to introduce Clinical Care and its deep healing powers to help people with all types of dry skin needs."