L'Oréal and La Roche-Posay have launched the first wearable sun safety sensor -- My Skin Track UV and it is sold exclusively at Apple stores. 

This marks the first time My Skin Track UV, which was developed by L'Oréal's Technology Incubator and unveiled to acclaim at the 2018 Consumer Electronics Show, will be available to consumers in the U.S.  It was co-developed with L'Oréal's leading skincare brand, La Roche-Posay.

The La Roche-Posay My Skin Track UV has a precise sensor that measures individual UVA and UVB levels. Use it with its companion app, and it tracks your exposure to pollution, pollen, and humidity. It provides instant status updates while storing up to three months of data. It's battery-free, so it's activated by the sun and powered by the user's smartphone using near-field communication.

Designed in collaboration with visionary designer Yves Behar, the discreet wearable sensor is 12mm wide and 6mm high, waterproof, and has a sturdy wire clip that can conveniently attach to clothing or accessories.

Guive Balooch, global vice president and head of L'Oréal's Technology Incubator says, "We created this sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices."

La Roche-Posay is known for its sun safety products -- it's line of Anthelios sunscreens has won over 60 beauty industry awards to-date. In 2016, La Roche-Posay and L'Oréal launched the first-ever stretchable skin sensor to monitor UV exposure, My UV Patch. Ensuing consumer studies showed a resulting increase in sun-safe behaviors, with 34 percent of participants applying sunscreen more often and 37 percent seeking shade more frequently.

Laetitia Toupet, Global General Manager of La Roche-Posay, says, "The research that went into the development of this technology indicated that wearables have the power to inspire true behavioral change by helping people measure and understand their exposure to various environmental aggressors and take action."

Both My Skin Track UV and My UV Patch draw from partnership and research L'Oréal conducted in conjunction with Professor John Rogers from Northwestern University, through his portfolio of intellectual property (IP) and innovation around flexible, stretchable electronics and millimeter-scale wireless technologies, with two leading wearable companies—MC10, Inc. and Wearifi.

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