12.13.18
Every year, Google takes a look back at its most popular search terms -- and some of the top 'Beauty Questions' might come as a surprise to brand marketers.
Topping the list -- how to apply magnetic lashes -- is a term that peaked in early March, as this bar graph by Google shows. Several beauty brands make magnetic lashes, including Ardell, which InStyle recently covered, and One Two Lash, which is shown above.
The top three 'most searched for beauty questions' are all about eyelashes. Either consumers can't get enough of all types of eyelash-enhancing products -- or, perhaps they find these types of products to be the most confusing of all beauty products.
Take a look at the Top Ten Beauty Questions searched for on Google in 2018...
- How to apply magnetic lashes
- What is a lash lift
- How to remove individual eyelashes
- What hair color looks best on me
- How to do cat eye
- How to take makeup off without makeup wipes
- How to apply aloe vera on face
- How to glue down eyebrows
- How to fix cakey makeup
- What color concealer to use
See more Google Trends here.
