CoverGirl has named Sangita Patel as the brand's new Canadian spokesperson for its Simply Ageless Collection.

The media personality will help relaunch CoverGirl's Simply Ageless Collection, which is shipping to stores this month.

Patel, who is celebrating her 40th birthday this month, is a familiar face on Canada's leading entertainment show, Entertainment Tonight Canada, and is the host of HGTV's show Home to Win. She is the latest addition to a diverse line up of women that includes 70 year-old model and dietician Maye Musk, international pop sensation Katy Perry, cookbook author and television personality Ayesha Curry, and actress and producer Issa Rae.  

The new Simply Ageless campaign features Patel alongside Musk, and celebrates women of all ages with the message that women should be proud to share their age with the world, no matter the number.

Patel comments, "It's the big 40 and I'm kicking it off by joining the CoverGirl family! It is a dream-come-true opportunity to partner with a brand that has always celebrated all types of beauty and that continues to challenge the singular beauty standard. True beauty is loving yourself, at any age."

The Simply Ageless Collection includes collection includes 3-in-1 Liquid Foundation, Instant Wrinkle Defying Foundation, and the new Instant Fix Advanced Concealer. All of the products in the collection now feature a hyaluronic complex and vitamin C to hydrate the skin and improve tone over time.

The line is available in store January 2019, and Sangita is appearing on in-store advertising effective January 1, 2019. She will also take part in media activities for the brand.