01.09.19
Colgate Optic White's Advanced Sparkling White toothpaste was awarded the ADA Seal of Acceptance -- and will be the first toothpaste in the at-home bleaching category that will use the seal on its packaging.
The brand earned the Seal of Acceptance following the ADA Council on Scientific Affairs' finding that the product is safe and effective in helping prevent cavities and whitening teeth beyond surface stains, when used according to instructions.
To earn the Seal, the product was scientifically evaluated by independent experts for safety and efficacy, passing ADA laboratory tests and meeting ADA and American National Standards Institute-approved dental standards.
"We are honored that the ADA has recognized Colgate Optic White with this Seal of Acceptance," said Ben McLaughlin, Assc. Director, Optic White Toothpaste, North America Marketing. "Colgate Optic White Advanced products represent years of research and development and receiving the ADA Seal of Acceptance underscores our commitment to making the best at-home whitening toothpastes on the market."
