01.14.19
At the P&G-owned brand's first CES this year, Olay announced new enhancements to two of the brand’s original innovation platforms that are offering hyper-personalization to consumers — Olay Skin Advisor and Olay Labs — plus, the current development of a new gadget that optimizes customization when applying skincare products, the Olay FaceNavi Smart Wand. All are planned to go live in 2019.
Olay Future You Simulation: With a basic version currently live in Asia, the Olay Future You Simulation uses a proprietary visual simulation algorithm to allow users to visualize what their skin and face will look like in the future, with different scenarios (fast v slow aging, daily SPF use vs no SPF etc) demonstrating the impact of certain skincare routines.
Olay Whips Simulator: The Olay Whips Simulator will allow users to virtually try on the products and show what their skin looks like if they used Olay’s successful line of Olay Whips products.
Skin Decoder: The Skin Decoder is a camera attachment for your mobile device that delivers improved high-resolution image accuracy (close to clinical image quality), allowing a more detailed skin diagnosis which can ultimately enable tracking of results over time.
Olay is also announcing a future look at Olay Labs. In the next few years, Olay Labs plans to take personalized skincare to the next level with the most involved skincare consumer in mind: daily recommendations and formulas. Olay Labs Moments is designed to monitor and sense a consumer’s daily circumstances and react in real time with specifically crafted skin care solutions, seamlessly integrating the right skincare solutions into the consumer’s home.
In addition, a new beauty product emerged—the Olay FaceNavi Smart Wand. According to the brand, the Olay Smart Wand, connected with the Olay Skin Advisor mobile app, is the first consumer electronic device leveraging electromagnetic technology to offer the consumer the ability to personalize and optimize skincare product benefits toward their specific skin problems on a digital platform.
PHOTO: Olay Skin Decoder on iPad
See additional CES innovations from L'Oreal, Coty and P&G.
Olay Future You Simulation: With a basic version currently live in Asia, the Olay Future You Simulation uses a proprietary visual simulation algorithm to allow users to visualize what their skin and face will look like in the future, with different scenarios (fast v slow aging, daily SPF use vs no SPF etc) demonstrating the impact of certain skincare routines.
Olay Whips Simulator: The Olay Whips Simulator will allow users to virtually try on the products and show what their skin looks like if they used Olay’s successful line of Olay Whips products.
Skin Decoder: The Skin Decoder is a camera attachment for your mobile device that delivers improved high-resolution image accuracy (close to clinical image quality), allowing a more detailed skin diagnosis which can ultimately enable tracking of results over time.
Olay is also announcing a future look at Olay Labs. In the next few years, Olay Labs plans to take personalized skincare to the next level with the most involved skincare consumer in mind: daily recommendations and formulas. Olay Labs Moments is designed to monitor and sense a consumer’s daily circumstances and react in real time with specifically crafted skin care solutions, seamlessly integrating the right skincare solutions into the consumer’s home.
In addition, a new beauty product emerged—the Olay FaceNavi Smart Wand. According to the brand, the Olay Smart Wand, connected with the Olay Skin Advisor mobile app, is the first consumer electronic device leveraging electromagnetic technology to offer the consumer the ability to personalize and optimize skincare product benefits toward their specific skin problems on a digital platform.
PHOTO: Olay Skin Decoder on iPad
See additional CES innovations from L'Oreal, Coty and P&G.
