02.07.19
On February 6, Giorgio Armani Beauty hosted celebrities and “tastemakers” for an exclusive first-look at the brand’s immersive beauty pop-up, the Armani Box Los Angeles. Guests including Dakota Fanning, Katherine Schwarzenegger, Leighton Meester, Susan Kelechi Watson, Sam Ronson, Cassandra Grey, Christa Alley, Georgie Flores, Amanda Steele, Sonia Castaneda, and Marianna Hewitt helped mark the exciting moment for Armani Beauty. At the celebration, attendees engaged with virtual makeup application stations, played with new launches, including Power Fabric High Coverage Stretchable Concealer and Foundation, and chose gifts from the Armani vending machine filled with iconic beauty products.
Painted inside and out in Armani hot red and lined wall-to-wall with its iconic fragrances and makeup, the Armani Box is a one-stop-shop for Los Angeles’ beauty and fashion lovers, makeup artists, tastemakers, and VIPs. Armani Face Designers will be on hand for makeup touch-ups and the VIP room can be booked for personal shopping appointments.
Armani Box is located at 8473 Melrose Place, West Hollywood, CA 90069
(Photo Credit: Franklin Berger)
Painted inside and out in Armani hot red and lined wall-to-wall with its iconic fragrances and makeup, the Armani Box is a one-stop-shop for Los Angeles’ beauty and fashion lovers, makeup artists, tastemakers, and VIPs. Armani Face Designers will be on hand for makeup touch-ups and the VIP room can be booked for personal shopping appointments.
Armani Box is located at 8473 Melrose Place, West Hollywood, CA 90069
(Photo Credit: Franklin Berger)
