02.26.19
Guthy-Renker, one of the world's largest omni-channel marketing companies, has announced a new partnership with Westmore Beauty -- a Hollywood-driven multi-functional makeup line.
The two companies have created a joint venture, Westmore Beauty Ultra LLC which will expand the channels in which the popular Westmore Beauty brand can be purchased, including retail, e-retail, e-commerce and television.
Westmore Beauty was founded by actress and tv host McKenzie Westmore. "I'm so thrilled to be joining forces with Guthy-Renker to take Westmore Beauty to the next level," she says.
Westmore founded the brand with in collaboration with beauty incubator IP Brands, to bring the tips and tricks that were once exclusive to celebrities, to the masses.
Rick Odum, CEO of Guthy-Renker, says, "Westmore Beauty's influence on Hollywood makeup trends combined with their passion for developing new and innovative beauty technology makes for a highly successful brand. They're well-equipped to scale and will benefit from Guthy-Renker's expertise in marketing."
Westmore Beauty is currently available for purchase on the brand's website, and is featured regularly on QVC. This new partnership intends to scale the Westmore Beauty brand with Guthy-Renker's sophisticated business intelligence systems, data driven marketing campaigns, and award-winning creative.
