Avon is celebrating International Women's Day, and launched a new necklace to help support the National Domestic Violence Hotline. 

The Hotline is the only national service organization that provides round-the-clock compassionate support, lifesaving resources, safety planning and information to anyone affected by relationship abuse.

The Purple Peace Charms of Strength Necklace is inspired by the stories of victims and survivors of domestic abuse with charms symbolizing hope, happiness, balance, peace and clarity of mind. 

The necklace packaging includes helpful tips on how to support a friend who is experiencing abuse. Avon is contributing 15% of the sales of all Avon Purple Peace products, up to $200,000 per year, to The National Domestic Violence Hotline.

Laurie Ann Goldman, chief executive officer, New Avon LLC, says, "At Avon, beauty is more than skin deep. Our mission is to celebrate women's power to make a positive and beautiful impact on the world. This International Women's Day, we're using our voice for a cause that supports healthy, positive lifestyles. The Avon Nation is all about celebrating each other and our achievements in business and in life, inviting others to join us, and committing to be a force for good."

Avon says it has always been a pioneer in championing women's rights. The company first created a movement for women 134 years ago - giving women the opportunity to earn an independent income 34 years before they had the right to vote.

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