03.19.19
Barcelona-based fashion and fine perfumery brand Puig has announced a minority investment in Loto del Sur, the Colombian premium beauty company. Puig will support the growth of Loto del Sur, as the retail brand pursues a strategy of expansion in international markets and have the option to further increase its stake in years ahead.
Founded by Johana Sanint in 1999, Loto del Sur’s portfolio currently covers Bath & Body, Face Care and Fragrance and Home. Infused with ancestral know-how, the brand’s offerings are an homage to Latin America’s histories and cultures. Made with a curated selection of locally sourced botanical ingredients, Loto del Sur products proudly pay tribute to the region’s vast biodiversity. This commitment has helped establish Loto del Sur as a brand of reference among Latin American beauty consumers. Ms. Sanint will continue in her role as president. No changes in the company’s leadership or business model are anticipated.
Founded by Johana Sanint in 1999, Loto del Sur’s portfolio currently covers Bath & Body, Face Care and Fragrance and Home. Infused with ancestral know-how, the brand’s offerings are an homage to Latin America’s histories and cultures. Made with a curated selection of locally sourced botanical ingredients, Loto del Sur products proudly pay tribute to the region’s vast biodiversity. This commitment has helped establish Loto del Sur as a brand of reference among Latin American beauty consumers. Ms. Sanint will continue in her role as president. No changes in the company’s leadership or business model are anticipated.
