Le Méridien Hotels & Resorts has joined forces with French beauty brand La Bouche Rouge to create a limited edition lipstick, LM Rouge — exclusive to the hotel chain.

Why does a hotel need its own lipstick? A statement from Le Méridien says it is celebrating its Parisian style and the romance of travel, with its fresh take on the iconic French red lip.

Another shade, Le Doré by La Bouche Rouge, is also available at the hotel. Le Doré is a deep rouge shade inspired by Garance Doré, a French photographer, illustrator and author who is best known for her fashion blog, Atelier Doré.

Both lipsticks are available on a custom 'lip service' menu as part of a suite package at participating Le Méridien hotels in the United States, Canada, Europe and New Caledonia — now through September 2019.

"There is romance in the journey of travel that is universal - whether business takes you from an overnight flight into a board meeting or an aperitif transitions your day to discover a new destination at night," says George Fleck, vice president of global brand marketing & management, Le Méridien Hotels & Resorts. "This program aims to inspire travellers to savour these moments in style.”

Fleck continues, "Our partnerships with Atelier Doré and La Bouche Rouge - brands who share our European spirit and effortless savvy to live the good life – remind us that the signature French lip is a state of mind, and we are delighted to bring that mentality to our hotels around the world.”