05.30.19
Unilever has is celebrating 2019 WorldPride NYC with a new campaign -- United We Stand -- and sponsoring the event that marks the 50th anniversary of the Stonewall Uprising and WorldPride.
Unilever states that it is "committed to championing equality, unity, fairness and respect within and beyond its business."
A number of issues still affect the the LGBTQIA+ community at large, including the representation of trans people and people of color in media, youth homelessness, healthcare and counseling services, victimization and life expectancy.
Unilever's campaign turns over the reins of its WorldPride sponsorship to six New York based organizations and six people at the forefront of communicating LGBTQIA+ culture -- to highlight the issues that merit decisive action.
Mita Mallick, Head of Diversity and Cross-Cultural Marketing at Unilever North America, states:
"It is our privilege to provide a platform to the organizations that are on the front line of assisting with these important issues. The six allies we are partnering with for the United We Stand campaign work tirelessly to bring about equality and well-being to the LGBTQIA+ community. Acceptance and inclusion of the uniqueness of every individual is at the heart of our business. Through our partnership this Pride, we hope to galvanize a new wave of support for each of these organizations to continue in their important work of advocacy, support and education within the LGBTQIA+ community and beyond."
About the 'United We Stand' Campaign -- and Brand Partnerships
- Dove is working with Aaron Philip to bring awareness to individuals underrepresented in media and advertising by partnering with the Audre Lorde Project, a New York based organization that focuses on supporting organizing campaigns that work on healing justice, trans justice, community building and volunteering -- to make the fashion and beauty industries more diverse, inclusive, and accessible.
- Schmidt's Naturals is teaming up with Lachlan Watson and the Trans Justice Funding Project, a community-led funding initiative supporting grassroots trans justice groups run by and for trans people. Together, they are raising awareness of the important role that small actions of self-care can have on your mental health and wellness.
- Shea Moisture is partnering with Big Freedia to support the work of Destination Tomorrow - a grassroots South Bronx agency servicing the LGBTQIA+ community that offers young people a space to learn and flourish by providing them with comprehensive programs and services in building economic empowerment for LGBTQIA+ communities in the Bronx.
- Axe is working with Tommy Dorfman and the Anti-Violence Project - a leading New York based charity founded to offer on the ground support and counseling services to LGBTQIA+ peoples who experience hate crimes and/or violence - to create world where LGBTQIA+ people are safe, respected, and live free from violence.
- Vaseline is teaming up with Titus Burgess and New Alternatives - an organization dedicated to the care and well-being of young people in the LGBTQIA+ community - to underscore the need for a place that helps LGBTQIA+ youth feel accepted and empowered on their road to self-sufficiency.
- Suave is teaming up with Amiyah Scott and PFLAG - an organization with a mission of support, education and advocacy for the LGBTQIA+ community that is committed to advancing equality - to create awareness around the importance of family support and acceptance within the LGBTQIA+ community.
Unilever partnered with breakthrough director Tourmaline, director of "Happy Birthday, Marsha," a film about iconic transgender artist and activist, Marsha "Pay It No Mind" Johnson and her life in the hours before she ignited the 1969 Stonewall Riots in New York City.
Tourmaline and Unilever worked to capture creative content that shines a light on the important organizations in the LGBTQIA+ world.
Follow #UnitedWeStand on social media to follow the campaign.
