06.24.19
Hong Kong Airlines has recruited four Hong-Kong-based artists to create collectible amenity kits, which are available to passengers in Business Class.
The decorative kits are deisgned to highlight Hong Kong's vibrant culture -- and feature the distinctive designs and styles of Lock Lai, founder of TinBot, a local toy company; Lee Kin Ming, font creator; tattoo artist Lily Cash; and illustrator Jane Lee.
- Lock Lai's design (shown above, left) showcases a "TinBot" collection of toy designs, featuring a Hong Kong Airlines pilot, flight attendant and the latest Airbus A350 aircraft. The toy brand creates unique collections of magnetic action puzzle figures inspired by iconic elements of Hong Kong.
- Lee Kin Ming has inherited and digitalized over 5,000 Chinese calligraphy characters left by his father's late business partner Li Hon, and created the "Li Hon Kong Kai Font". The amenity bag features prints of signboards and characters in the special font, presenting a unique cultural characteristic of Hong Kong.
- Lily Cash's work (shown above, top right) features colorful Mandala motifs infused with Hong Kong elements such as the Maan Sau Mou Geung "boundless longevity" pattern, Cheung Chau lucky bun, and the iconic Bruce Lee.
- Jane Lee's creative style (above, bottom right) is captured on the colourful drawing includes recognizable Hong Kong elements such as skyscrapers -- plus milk tea and dim sum.
The amenity bags are filled with "head-to-toe customer care products," including eyeshades, cotton socks, earplugs, and L'Occitane's shea butter ultra-rich lip balm and hand cream.
Chris Birt, acting director of service delivery for Hong Kong Airlines, states, "As a strong advocate for Hong Kong art and culture, Hong Kong Airlines is delighted to incorporate the work of our local creative talents into our inflight products. Their designs are not only truly Hong Kong, but exude the love and pride they have for their art and home. As one of the Hong Kong carriers ourselves, we are proud to promote Hong Kong art and culture globally."
The new amenity kits are currently being offered to Hong Kong Airlines' Business Class passengers on long-haul flights between Hong Kong and North America, including Vancouver, Los Angeles and San Francisco.
The four designs will be rotated on a quarterly basis inflight.
