AXE has partnered with Marvel to create its own team of superheros -- they're not the X-Men, take a look at the Fresh-Men pictured above.

The Fresh-Men are a collective of seemingly normal high-school students with super abilities, meant to inspire teens everywhere "to stay chill" -- promoting Axe's new line of Ice Chill products. (The line's shower gel is shown above.)

The brand recently debuted the first chapter in its new five-part video comic series, available to view here on Axe's website.

Rapper and actor Kyle, aka SuperDuperKyle, makes a cameo in the comics. He previously partnered with AXE for its high school Senior Orientation program.

Fans can meet Kyle by visiting Axe and Marvel at San Diego's annual comic and pop culture festival at the Interactive Zone on July 20th. The Fresh-Men will be signing copies of their limited-edition comic book.

The Fresh-Men comic will also have an exclusive, complementary new soundtrack, produced in partnership with Mass Appeal.

The Fresh-Men Mixtape features Dave East, Kodie Shane, 070 Phi, D Savage, Louis IV and Akilz Amari, with original songs inspired by the characters and their superpowers. Fans can stream the mixtape on the brand's website, as well as on Spotify.

The Fresh-Men

The team of Fresh-Men are:

• Damian Garcia (Burner): Damian is fireproof and can generate heat biologically, blasting projectiles of fire from his hands.


• Alyssa Jordan (Windchill): Alyssa generates cold, which manifests as wind or ice. She can also make water from the moisture in the air, or steam if she works together with Damian's fire powers.


• Danny Lee (Kid Vanish): Danny can make himself invisible, and while in this state he can pass through most solid objects. This power conflicts sharply with his desire to be the center of attention.


• Emily Everheart (Override): Emily has the power of communication. The nanobots coursing through her blood enable her to understand and speak any language on Earth – including computer languages.


• Tyrell Taylor (Doubletime): A superior athlete, Tyrell can either move really fast or slow down time, depending on who you ask.

Why Is A Personal Care Brand Creating a Superhero Team?

Axe states in its press release, "Inspired by proprietary research (a part of media agency Mindshare's Media Dystopia series that explores the power of franchise properties, fandom, and interconnected stories) and work by AXE, the brand is providing fans more content and experiences from their favorite stories that connect with consumers in a deeper way." 

Mark Lodwick, brand director, Axe, comments, "Comic books are awesome storytelling vehicles for our teen fans, so working with Marvel was a no-brainer. We believe attraction and confidence are powers guys can tap into everyday to be their best selves, so creating a team of young super heroes who routinely flex that confidence when facing adversity is a perfect way to reinforce this belief to our guys."

Lodwick adds, "Also by creating a mixtape, we drew on our fans love of hip hop to further explore these characters and extend the experience, fun and enjoyment of the Fresh-Men to our fans."   

Fans who sign up with their email address on the Axe's website will receive a free 30-day trial subscription to Marvel Unlimited, to gain access to 25,000+ comics.