07.23.19
MAC Cosmetics has launched the Travel Powder Kiss Lipstick x 3 set, exclusively at MAC airport and duty-free stores.
Designed for summer travelers, the set includes three of the brand’s best-selling red lipsticks in a carton.
The carton is decorated with photos of each lipstick — against a backdrop that looks like each liopstick was swatched. The package enables shoppers to quickly see the tone of each red, compared side-by-side, without having to open the carton.
MAC Cosmetics frequently launches travel exclusive kits, with different products — such as a mini powder with a lip color and applicator, or two lip glosses. Shoppers often post photos of the kits — showing the cartons — on Instagram using the hashtag, #MacDestinationFabulous. (See the second photo above.)
Photos: (L) via Instagram/maccosmetics / (R) via Instagram
