The first-ever 'beauty fridge' is here -- and it's cute, in coral pink. FaceTory has announced the launch of The FaceTory Fridge, a mini fridge dedicated to storing and extending the shelf life of skin and body care products. 

"The FaceTory Fridge promotes a new and improved way of doing skincare. The fridge is aimed at helping amp up the experience of products while also ensuring that items stay effective and last long," the company states. 

The box that the fridge is packaged in is decorated to look just like the fridge, in the same shade of coral pink. 

FaceTory is known for its subscription boxes filled with trending K-beauty products.  

Why Create a 'Beauty Fridge'?

FaceTory states, "The idea of launching a skincare fridge came about when customers made it apparent that the cooling effect after leaving sheet masks in the fridge took their sheet masking experience to the next level." 

The coral pink skincare fridge has a 10-liter capacity, with 3 removable shelves, allowing the ability to store skin and body care items of different sizes. It also has either a warm or cool temperature option and includes AC/DC cables so customers have the freedom to choose how and where they want to store their products.

Janice Chang, Head of Marketing, FaceTory, says, "Improving the experience of skincare is definitely something we want to encourage and having a dedicated place to store skin and body care items is essential. Some items are temperature sensitive and must be stored away from heat, sunlight, and humidity, yet the majority of people store their skincare in their restroom or in their actual fridge where bacteria can accumulate and contaminate products without the consumer knowing."

Chang adds, "By having a reliable and sturdy place dedicated to their items, skin and body care products can be safely stored away, reviving the experience of the items as well as potentially extending the shelf life of products."