StriVectin has recruited Lauren Hutton as Global Brand Ambassador. The iconic supermodel-turned-role-model is the brand's first celebrity face, and has signed on for a multi-year brand partnership.

StriVectin's team says Hutton is an age-positive inspiration and symbol of empowerment. She is pictured above with her goddaughter Nina Clemente, who is one of Los Angeles' most sought-after private chefs, and is also appearing in the ad campaign.

Joan Malloy, CEO of StriVectin, says, "With Lauren, we have really met our match. We've wanted to work with her for quite some time. She redefined beauty when she first popped on the scene five decades ago - and she's still doing it today."

Malloy continues, "She's showing up still, again and again, to show all women, that life doesn't end at 40! We're inspired by her intelligence, resilience, authenticity and fierce determination. We see her as a real partner, with a shared passion and purpose. We're not just interested in her face – we want her voice and opinions as well."

The Brand's Top-Seller Gets An Update

The announcement coincides with the relaunch of SD Advanced Plus Intensive Moisturizing Concentrate for Wrinkles & Stretch Marks, whhich was StriVectin's very first product that kick-started the cosmeceutical category in 2002 with its "Better than Botox?" campaign.

The product remains a top seller, with over 8 million tubes sold. Now, its formula is re-engineered to target 10 different types of collagen.

The Campaign

The media campaign for the relaunch breaks in September magazines and online, and features Hutton with her goddaughter, Nina Clemente and the message "Hold on to your collagen. At every age".

Together, they celebrate multi-generational beauty and the notion that part of looking and feeling your best is holding on to what matters most, who you are and what you love.

Hutton's Career Has Spanned Decades

Known as the original supermodel and face of American fashion, Hutton has forged a boundary-breaking career that has spanned decades.

When she lost her job for being deemed too old at age 40, Hutton's work took on new meaning. Through her work, women of her generation and younger are staying visible, inspiring a modern, more inclusive standard of female beauty.

"It's a joy to be partnering with StriVectin", says Hutton. "They're hip enough to show the world that we can be beautiful at all ages.  The thing I'm proudest of in all my work is forcing my way at age 47 back into modeling. And this, now . . . this is the second proudest, doing this campaign with Nina and StriVectin."

Photo courtesy of StriVectin