08.26.19
Overtone is launching its conditioning hair color in three new shades tomorrow -- Pastel Magenta, Vibrant Magenta, and Extreme Magenta.
The at-home hair color product works in 15 minutes. Overtone's pigmented products are hair-healthy, bleach-free, and contain no damaging lightening or lifting agents, however, they will not be effective on jet black strands.
Bella Romeo, vice president of R&D, Overtone Haircare, comments, "Our pink and purple formulas have always been staples in our shade range -- and these new Magenta shades offer even more versatility. Magenta, being a mix of both warm and cool pigments, mixes really well with most other shades on the color wheel. So whether you're coloring your hair for the first time or transitioning to a new shade, it's an incredibly customizable option."
Romeo adds, "Magenta can be the final color destination, but this particular color family offers a lot of opportunities for mixing, blending, and unique self-expression."
Overtone offers a full spectrum of pigmented conditioners in 38 shades, as well as The Remedy Colorless Hair Mask. The brand's semi-permanent pigmented conditioners include coloring conditioners and daily conditioners. Coloring Conditioners are best for adding initial color and refreshing very faded strands, and Daily Conditioners are best for regular color maintenance.
The products are manufactured in the U.S. using high quality pigments. The brand is vegan and cruelty-free -- and the formulas are sulfate-free, paraben-free, ammonia-free.
