Crystal Deodorant is welcoming actress Alicia Silverstone as its new brand ambassador. 

Silverstone is also a best-selling author and health advocate -- and one of Crystal Deodorant's longtime users.

Crystal first launched its mineral-based, vegan, cruelty-free products 35 years ago. The ingredients are non-toxic and the packaging is eco-friendly.

Silverstone comments, "I've used Crystal Deodorant for over 20 years because it's safe, vegan and most importantly it works. I am proud to partner with a company that shares my values and is committed to making healthier and kinder products."

Silverstone has been an animal rights activist for over two decades. She is the recipient of Mercy for Animals Hope Award and PETA's 35th Anniversary Humanitarian Award. Last year she made several trips to Washington, DC and Sacramento lobbying for cruelty-free and plant-forward legislation.  

Silverstone recently hosted an event sponsored by Crystal at The Gentle Barn, a non-profit animal sanctuary.

"I've been visiting The Gentle Barn for 20 years. I had my 25th birthday there! When I saw Crystal, my favorite deodorant, was sponsoring a non-profit like The Gentle Barn, I knew I had to be involved," Silverstone says.

"It makes perfect sense that we would choose Alicia, who has been such a devoted, longtime fan of our products, to represent our brand," said Martin Floreani, CEO and President of CRYSTAL. "There couldn't be a more authentic partnership, and we are excited to work with her."

Shown above: Crystal Deodorant's Unscented Mineral Deodorant Stick and Mineral Deodorant Roll-On in Lavender & White Tea.