Beautycounter has announced that Ana Badell is its new Chief Operating Officer, and Patty Wu is Chief Commercial Officer. 

Beautycounter is a leader in safer skincare and cleaner cosmetics -- and the two new leaders will help accelerate its growth. 

Badell will oversee Operations, Information Technology, Corporate Strategy, and Social Mission.

Wu will lead Beautycounter's commercial channels, including Retail, Direct to Consumer, Customer Support, Digital Product, and Performance Marketing.

Both will report to Gregg Renfrew, Founder and Chief Executive Officer, effective immediately. 

Renfrew comments, "Beautycounter continues to lead the next generation of beauty though our safer products, sustainability, transparency and community. We are thrilled to have Patty and Ana join our team to help accelerate the growth and mission of our company. Both women will be invaluable partners to me as we drive our strategic initiatives to the next level."

Ana Badell Will Drive Long-Term Growth, Strategically

Badell has global experience leading cross-functional, multicultural teams. She is a "strategist at core," Beautycounter states, with global experience leading cross-functional, multicultural teams. Badell will drive operational change initiatives to enhance the customer experience and create long-term growth.

Badell joins Beautycounter from Starbucks, where she led many operational functions, most recently as Vice President, Store Operations and Flow.

Earlier in her career, Badell served as Senior Director, Merchandise Operations at Walmart as well as Head of Supply Chain, Emerging Markets at the Hess Corporation and Head of Market Intelligence and Warehouse Manager, Global Supply Chain at BP.

Patty Wu, A Seasoned Marketing Pro

Wu is a seasoned marketing and sales professional with global management expertise in the U.S., Greater China, and India. 

Most recently, Wu served as GM of the Baby Division at The Honest Company and Chief Commercial Officer. Prior, she was at Mattel, Inc. in various leadership roles that included Group Vice President, Emerging Markets & New Business Models, as well as Vice President, GM China Growth Team.

Photos above: (L)  Ana Badell via LinkedIn (R) Patty Wu via TheOrg