Beauty Packaging Staff10.14.19
MAC Cosmetics has appointed Drew Elliott as senior vice president, global creative director, effective October 28, 2019. Elliot will report to Philippe Pinatel, senior vice president/general manager, MAC Cosmetics. Elliot will also add a matrix reporting line to John Demsey, executive group president, The Estée Lauder Companies.
Elliott will lead all strategy, conceptualization and execution of the creative process that drives the global image for MAC Cosmetics in disruptive ways across all touch points of the consumer journey, including retail, digital, packaging, visual merchandising and multiplatform experiences. In his role, Elliott will further evolve the brand’s heritage in artistry, inclusion and diversity, trendsetting and expression of individuality.
“Drew’s ability to translate consumer data points into creative ideas—coupled with his deep knowledge of fashion, beauty, pop-culture and entertainment—make him ideally suited to lead creative while fueling the next chapter of MAC’s growth,” commented Pinatel.
According to the company, Elliott’s accomplishments and industry recognition reflect his visionary eye and his ability to create content that both resonates with global audiences and inspires desired business outcomes. Before coming to MAC Cosmetics, Elliott held the position of creative director of ENTtech Media Group which acquired Paper Magazine. In 2016, Drew was tapped as creative consultant and joined the cast of judges on the top-performing series “America’s Next Top Model.”
“Drew is a true industry tastemaker who defines our cultural zeitgeist,” said Demsey. “Over his career he’s been a friend and partner to MAC and to our artists, giving him unique perspective on how the brand visually takes shape. His inherent understanding of the MAC DNA and shared values with the brand, combined with his unique creative talents and industry expertise, position him well to take on the role of global creative director and re-affirm the brand as a creative force.”
