The buzz began last spring when Schmidt's Naturals and Justin Bieber first announced they were co-creating a deodorant, specially formulated for sensitive skin. (See Bieber's Instagram post in the photo above,) It has finally launched, after a brief 48-hour pre-launch in early September -- and it's called Here + Now.

Here + Now is the first sensitive-skin version of Schmidt’s best-selling natural deodorant -- and it doesn't contain baking soda.

Schmidt's says that Bieber even helped design the packaging, and selected the essential-oil derived gender-neutral fragrance, which is a citrus and floral scent with woodsy base notes.

Here + Now's Message, 'Live in the Moment'
 
The name, Here + Now, is intended to "celebrate small, yet intentional, choices that lead to happier and healthier lives," the brand states.

The packaging boasts the words, "Be Kind. Stress Less. Hug More." as a means to inspire a conversation around wellness and optimism for the future.

Bieber said in a statement, "Here + Now is all about living in this moment we've been given and making the most of it. I try to share that message through my music, my lifestyle and through the partners I choose to collaborate with. Schmidt's is a great brand whose products promote natural self-care, which is something I really believe in: take care of yourself, live your best life and always be Here + Now."
 
Ryu Yokoi, CEO of Schmidt's Naturals, added, "We're thrilled to introduce a natural deodorant that is not only effective, but also serves as a call to mindfulness and living in the moment. As a co-creator, Justin has been integral in the development of Here+Now by bringing his own personal journey with self-care to the table."
 
Here + Now -- and the entire Schmidt's Naturals line, is plant-based, certified vegan, cruelty-free, and never formulated with aluminum or artificial fragrance.

Photo: Justin Bieber, on left, via Instagram/justinbieber