Beauty Packaging Staff11.22.19
Younique is reporting on the success of its next-gen mascara, Moodstruck Epic 4D One-Step Fiber Mascara -- with over one million units sold in six months.
The revolutionary mascara is the next generation in fiber lash technology, the brand says, due to its double-sided brush and interlocking Y-shaped fibers. It creates longer and fuller lashes, and provides 12-hour wear.
Melanie Huscroft, co-founder/chief visionary officer, says, "Our original three-step fiber lash mascara is what put Younique on the map, so it's no surprise that Moodstruck Epic 4D has been another global success. Women are loving the new depth and dimension of their lashes thanks to our new one-step fiber infused formula."
The innovative formula contains Y-shaped nylon fibers that interlock with each other when used with the package's double-sided brush. It also contains Vitamin E and rice bran to condition lashes, plus specialized polymer technology to help curl and hold lashes in place.