Beauty Packaging Staff11.30.19
Walker & Company has announced that Tia Cummings has joined their leadership team as vice president of marketing.
Walker & Company Brands, a Procter & Gamble company, are the makers of Bevel and Form Beauty.
In this role, Cummings will lead and manage all marketing-related strategy and execution for the company's brands, Bevel and Form Beauty along with product and digital marketing, social media strategy, public relations, and marketing analytics.
Cummings says, "I look forward to leveraging my many years of marketing experience to help Bevel and Form Beauty become leading health and beauty brands for people of color."
Joanne Hsieh, COO of Walker & Company, comments, "We are excited to welcome Tia to our leadership team to help grow the Walker & Company portfolio of brands. She brings a great cross section of CPG, beauty and hospitality marketing experience, which will enable us to further deepen our connection with and solve the unique personal care needs of our target consumer."
Cummings is recognized for her strategic approach to global marketing and brand performance. With 15+ years of experience, she has cultivated her expertise across major companies such as L'Oreal, Johnson & Johnson, and Kellogg's. Recently, Tia was recognized as of Brand Innovator's 40 Under 40 2019 honorees (South Division.)
