Firmenich says it is one of Pantone's first Sensory Partners - and is bringing the 2020 Color of the Year, Classic Blue, to life by creating bespoke fragrance and taste experiences. 

Firmenich flavorists created a natural, fresh, blueberry taste, while Firmenich perfumers crafted a unique fragrance "symbolizing the meeting of sky and sea," which together make up an immersive, multi-sensory experience for Pantone 19-4052 Classic Blue. 

Armand de Villoutreys, President, Perfumery & Ingredients, Firmenich, says, "It's a pleasure working with Pantone's Color of the Year, as it gives us yet another opportunity to shape perfumery trends and popular culture. Not only did we develop a unique olfactive concept for Classic Blue, but we applied it to one of the industry's largest growing segments, premium scented candles, to increase wellness and positive emotions in homes and offices everywhere."

A Scented Candle Inspired by the Sea & Sky

Presented in a special Pantone Color of the Year 2020 box set spanning the five senses for a full sensory experience, a scented candle brings the Classic Blue to life with opening notes of water and sea salt lifted by airy sky.

This exclusive fragrance created by Firmenich Perfumer Ashley Balavoine combines an accord of a fluffy cloud with waterlily and seaweed absolute. Notes of blue musk, minerals, and ocean timber give depth and calm for a reassuring finish.

Blueberry is the Flavor of the Year

In partnership with Pantone Color of the Year, Firmenich announced its Flavor of the Year for 2020 – Classic Blueberry.

In a recent survey across 16 countries conducted with nearly 5000 consumers, Firmenich found that the number one emotion associated with blueberry was happiness, followed by a sense of comfort.

Flavorist Eric Tang created a refreshing sweet blueberry flavor marked by an elegant aroma and initial fruity taste -- with an experiential smell of fresh green and a maturing final finish of floral and Classic Blue notes. This distinctive taste was showcased during the Pantone launch event in a variety of products from jam to tea.

Emmanuel Butstraen, President of Flavors, Firmenich, says, "Familiar and reassuring, blueberry and fresh green notes are a distinctive feature of Classic Blue. Today, with our increasing focus on health and wellness, blueberries are in a real sense becoming rediscovered, and growing to be one of the most relevant flavors in many areas of food and beverages."