Beauty Packaging Staff01.02.20
The Edelmann Group has been awarded the North American Paperboard Packaging Competition 2019: Folding Carton and Rigid Box of the year.
Folding Carton
The newest design for GlamGlow Instamud has no vertical lines, generating huge shelf impact, according to Edelmann. Furthermore, the negative space on the shelf, created by the cartons’ unique diamond-shaped angles, draws additional attention. Adding even more visual interest, the hourglass shape appears to be a mirror image of itself.
Rigid Box
Tattoo artist Kat Von D’s makeup line needed a showstopping, star-shaped rigid box to help boost sales of their Trooper eyeliner collection. Edelmann says despite" its big, bold design and undeniable shelf presence, the box achieves a small footprint by positioning the brand’s signature star to the right of the base. The edgy packaging sells the product and is special enough for consumers to keep and display at home."
Folding Carton
The newest design for GlamGlow Instamud has no vertical lines, generating huge shelf impact, according to Edelmann. Furthermore, the negative space on the shelf, created by the cartons’ unique diamond-shaped angles, draws additional attention. Adding even more visual interest, the hourglass shape appears to be a mirror image of itself.
Rigid Box
Tattoo artist Kat Von D’s makeup line needed a showstopping, star-shaped rigid box to help boost sales of their Trooper eyeliner collection. Edelmann says despite" its big, bold design and undeniable shelf presence, the box achieves a small footprint by positioning the brand’s signature star to the right of the base. The edgy packaging sells the product and is special enough for consumers to keep and display at home."
