L'Oréal has unveiled Perso, an AI-powered at-home system which features a streamlined four-step process to deliver on-the-spot skincare and cosmetic formulas that optimize for increasing levels of personalization over time.
 
"Building on our deep scientific heritage and leadership in innovation, L'Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless personalization and precision," said Nicolas Hieronimus, L'Oréal's deputy CEO. "We are committed to making L'Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey."
 
The device can also create custom formulas for lipstick and foundation—capabilities which will launch at a later date.
 
"L'Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers," said Guive Balooch, head of L'Oréal's Technology Incubator. "We know that customization relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimize the formulas and actually gets smarter as you use it."
 
The Four-Step Process
 
With a patented motorized cartridge system, Perso creates personalized skincare formulas in four steps:
 
First, the user opens the Perso mobile app and takes a photo with their smartphone camera. The app uses AI to analyze the user's overall skin condition—including deep wrinkles, fine lines, the appearance of dark spots, and pore visibility.
 
Second, using geo-location data, Perso assesses local environmental conditions that can influence the state of the user's skin, including weather, temperature, pollen, UV index and humidity.
 
Third, the user enters their personal skincare concerns into the Perso app, including fine lines, dark spots, pigmentation, pore size, radiance, and dullness. The user can also input preferred texture and hydration-level to further customize their unique formula.
 
Finally, the collective data informs the creation of a personalized blend of skincare, dispensed in a single dose at the top of the device for easy, clean application. The technology adjusts for morning and evening application, and the device features a detachable mirrored top so consumers have the option of taking a single or larger dose with them on-the-go.
 
A Platform that Learns
 
With regular use, Perso's AI platform will be able to assess skin conditions over time, letting the user know what is working and will automatically adapt future formulas based on personal results.
 
Perso's future makeup offerings will have the capability to incorporate real-time trend information as well as color-matching technology into its personalized product offerings. Consumers would be able to design a lipstick shade to match their outfit or to opt for a color that is trending on social media at that moment. 
 
Perso will be launched in partnership with a leading L'Oréal skincare brand in 2021.

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