Beauty Packaging Staff01.08.20
Cosmetic Design Group (CDG), a WWP global company, has announced it will launch a “stylish, cost-conscious” beauty collection exclusively at Walmart called InStudio Cosmetics.
The comprehensive line of products is scheduled to appear August 1—and 90% of the items will be priced at just $1.00.
The affordable collection features lip treatments, lipsticks, setting sprays, powders, highlighters and eyeshadows. Notable promotional products include a watermelon-scented flower lip oil which is enriched with a delicate scent to hydrate and perfect lips, offered exclusively to Walmart U.S. for a one-month promotional period.
Among the new collection’s calling cards is an extensive color and shade assortment. The line’s eyeshadow assortment alone is available in more than 40 color options—which CDG describes as “an eclectic allotment especially considering the price point.” Other products in the trademarked InStudio Cosmetics portfolio have a similarly spectrum of color choices and all products are gluten free and not tested on animals.
“Collaborating with Walmart facilitated a productive development process and yielded a quality—yet affordable—beauty collection,” says Alison Kohlenstein, executive vice president of CDG. “The new line showcases CDG’s ability to develop and execute collections for large-scale retailers at an attractive price point.”
