Beauty Packaging Staff01.09.20
Revlon, Inc. has announced that its Board of Directors has appointed Sergio Pedreiro as Chief Operating Officer, effective immediately.
He will l report to president and CEO, Debra Perelman.
Pedreiro will be central to restructuring and transforming Revlon's business operations, improving efficiency.
Perelman comments, "Sergio brings to Revlon a wealth of operational and restructuring expertise, as well as decades of experience...As we enter 2020, which will be a year of continuing significant transformation and change for Revlon, Sergio will be an important addition to the team."
Pedreiro says, “I am excited to join Revlon as COO at this transformational time...I look forward to working with Debbie and Revlon’s team to drive transformation, enhance our efficiency, and cement our position in the market as a global beauty leader.”
About Sergio Pedreiro
Pedreiro served in a number of senior executive positions across a diverse array of industries.
From 2009 to 2014, Sergio served as chief financial officer at Coty. He led and executed a restructuring plan and reorganized the divisions that reported to him, created new teams, strengthened governance and accelerated business transformations. Coty gained higher margins and significantly improved cash flow due to his work.
Most recently, since 2015, Pedreiro served as CEO of Estre Ambiental S.A., a NASDAQ-listed waste management company in Brazil. He joined the company as a director in 2011.
Photo: Sergio Pedreiro's headshot above via Crunchbase.
