Beauty Packaging Staff01.16.20
Cinique has named its first-ever Global Brand Ambassador for Skincare And Makeup -- actress Emilia Clarke.
Clarke, most known for her role as the "Mother of Dragons" in Game of Thrones, now stars in her first Clinique skincare campaign for Clinique iD, "This is my iD, iD Yourself".
In a social campaign that launched yesterday -- #iDYourself -- Clarke shares her skincare journey.
The Clinique iD collection includes 20 unique combinations, allowing consumers to create their own custom-blend moisturizer to hydrate and treat their unique skin concerns.
Jane Lauder, Global Brand President Clinique, comments, "Clinique has been a long-standing advocate for empowering woman with the knowledge that good skin can be created. We were drawn to Emilia because she is optimistic, happy in her skin and embodies a modern multi-faceted woman who is constantly evolving along with her skincare needs. She is also an authentic user and fan of Clinique, which was important to us. Emilia will lend her impactful voice to help inspire consumers to embrace their own unique skincare journey."
More About Emilia Clarke
Clarke has garnered the attention of audiences worldwide for her pivotal performance in Game of Thrones, a role that has garnered her four Emmy nominations and two Critics Choice nominations for her portrayal of Daenerys Targaryen, the Mother of Dragons.
Clarke can currently be seen starring in the romantic comedy, Last Christmas.
Other film credits include Solo: A Star Wars Story; Terminator: Genisys; Me Before You; Dom Hemingway; Spike Island; ad Above Suspicion.
In March 2019, after a personal health challenge, Clarke launched SAMEYOU, a charity aimed at revolutionizing recovery for young adults following brain injury and stroke.
Clarke says, "I am so proud to join Clinique as the new Global Brand Ambassador. It is a skincare brand I have regularly used and to now be part of that family is such an honor. I love the confidence and happiness it brings to the people using their products."
Clarke continues, "Not only is Clinique timeless, but I'm proud to work with a brand that makes people feel included for who they are, and unapologetic about helping them to create great skin - no matter what their skin concern is."
