Creme of Nature Re-Launches Hair Color Line

Creme of Nature has announced it has re-launched its hair color line -- with an improved formula. 

The collection, Exotic Shine Color with Argan Oil from Morocco, is a color system that includes the brand's nourishing "micro-sphere technology." The coloring kit is available in a range of 11 bold shades.

The kit includes both Creme of Nature Argan Oil Intensive Conditioning Treatment, which softens and seals in moisture; and an Argan Oil Treatment that locks in shine for radiant color and silky hair -- for double conditioning.

Teneya Gholston, senior director of marketing, Creme of Nature, says, Creating a nourishing color line for textured hair is very important. For this reason, we use nourishing Moroccan Argan oil, so women are left with moisturized and protected hair strands without the risk of a weak coloring treatment."

Each hair color system kit comes with Creme Color Hair Developer; Permanent Creme Gel Hair Color; Argan Oil Intensive Conditioning Treatment Packet; Argan Oil Treatment Ampoule; Instruction Sheet and Gloves; and a Hi-Lift Booster Packet for Lt. Golden Blonde & Ginger Blonde shades. 

The line is available at beauty supply stores and mass retailers nationwide.