Beauty Packaging Staff01.20.20
Moroccanoil has opened a new academy in New York City to inspire the next generation of hairstylists.
Located at 135 E. 57th St on the 12th floor, the new Moroccanoil Academy offers professional stylists hands-on, customized programming in a new state-of-the-art facility that is 8,500-square-feet. The Academy will offer a competitive range of courses to allow stylists to advance their expertise in line with their specific needs.
"The stylist community has been a key contributor to the success of Moroccanoil from the very beginning, and this spectacular new space allows us to reinforce our commitment to them," says Carmen Tal, co-founder, Moroccanoil.
Tal says the Academy will also be an industry showcase and a destination for inspiration that elevates the art of hairstyling.
The Moroccanoil Academy opens Thursday, January 16, with enrollment open now and classes beginning February 3, 2020.
Robert Ham, vice president of Global Education, Moroccanoil, says, "When I was a hairdresser in the salon, I wanted—no, needed—to continuously learn, which provided ongoing growth not only for my professional development, but for my business in the salon and, ultimately, in myself. I've never forgotten the need for those resources and the many challenges I overcame in order to obtain them."
Ham continues, "That is why it has been my commitment, and the commitment of Moroccanoil, to offer all stylists, regardless of who they are or where they are from, the opportunity to learn and grow through quality, accessible education. That commitment is now being furthered by the launch of our new, state-of-the-art Moroccanoil Academy."
The New Design -- And Weekly Classes
The airy Academy design incorporates sleek gold fixtures, a gold leaf ceiling treatment, and custom mosaics purposefully sourced from eco-sustainable materials.
In keeping with the brand's commitment to sustainability, the space prioritizes LEED-certified materials throughout. Featuring a 50-table business education classroom, as well as a 30-station styling and cutting classroom for hands-on courses, the layout can be easily transitioned to deliver flexibility for a variety of needs.
The Academy is fully equipped with a professional content studio for creative brand use and features cutting-edge technological capabilities, including plug-and-play systems, user-friendly audiovisual equipment, theater seating, a raised stage, and an iCam to allow for varied angles and livestreaming.
Academy Classes will be hosted weekly, Monday through Wednesday, with each lasting one to three days.
The comprehensive classes will be led by Moroccanoil educators such as Moroccanoil Artistic Director Kevin Hughes and leading industry experts to educate professionals on everything from bridal-inspired runway looks to unconventional notching techniques and master razor work.
Stylists can register immediately for Moroccanoil professional courses.
