Beauty Packaging Staff01.22.20
In a first-of-its-kind partnership, Starboard Cruise Services has joined with Sephora, an LVMH sister company, to carry Sephora’s private label brand, Sephora Collection on a selection of vessels.
Offered in the ship’s beauty shop, the Sephora Collection features options ranging from makeup for lips, eyes and face, to beauty tools, brushes and skincare products. The collection is available in a stand-alone, branded gondola that encourages cruise ship guests to try, test, and play. Sephora’s open-sell environment perfectly complements Starboard’s retail experience, “known for engaging, specially trained beauty experts who encourage discovery and assist guests with personalized consultations and makeovers.”
“We are extremely pleased to welcome Sephora, a global beauty industry leader, and look forward to providing guests with even more beautiful possibilities onboard,” stated Lisa Bauer, Starboard president and CEO. “As an LVMH company, Starboard provides our cruise line partners with unique opportunities that are not available with any other cruise retailer.”
Sephora Collection’s CEO, Samantha Etienne, said, “The Sephora Collection is available to consumers onboard cruise ships for the first time; it’s a relationship that could have only happened with Starboard.”
PHOTO: Starboard Cruise Services/ The Sephora Collection includes skincare products and beauty tools, as well as makeup for lips, eyes and face.
Offered in the ship’s beauty shop, the Sephora Collection features options ranging from makeup for lips, eyes and face, to beauty tools, brushes and skincare products. The collection is available in a stand-alone, branded gondola that encourages cruise ship guests to try, test, and play. Sephora’s open-sell environment perfectly complements Starboard’s retail experience, “known for engaging, specially trained beauty experts who encourage discovery and assist guests with personalized consultations and makeovers.”
“We are extremely pleased to welcome Sephora, a global beauty industry leader, and look forward to providing guests with even more beautiful possibilities onboard,” stated Lisa Bauer, Starboard president and CEO. “As an LVMH company, Starboard provides our cruise line partners with unique opportunities that are not available with any other cruise retailer.”
Sephora Collection’s CEO, Samantha Etienne, said, “The Sephora Collection is available to consumers onboard cruise ships for the first time; it’s a relationship that could have only happened with Starboard.”
PHOTO: Starboard Cruise Services/ The Sephora Collection includes skincare products and beauty tools, as well as makeup for lips, eyes and face.
