Beauty Packaging Staff01.31.20
Olay is back at the Super Bowl -- with a new ad starring Lilly Singh and Busy Philipps who take a trip into space with retired astronaut Nicole Stott.
Their space mission is overseen by Mission Controller Taraji P. Henson and shared over the air waves by news anchor Katie Couric. The ad puts this crew of women on the quest to #MakeSpaceForWomen.
Olay says the commercial pays homage to the women of STEM who are blazing the trail for future generations.
Eric Rose, associate brand director, Olay, says, "We recognize that many industries have yet to reach gender parity, which is why we're using our Super Bowl ad to feature fearless women who have been trailblazers in their own industries as a way to inspire people everywhere...Olay believes that when we make space for women, we make space for everyone."
According to the National Science Board, women make up half of the total US college-educated workforce, but only 28 percent of the science and engineering workforce.
Olay will donate one dollar (up to $500,000) to Girls Who Code every time users tag @OlaySkin and use #MakeSpaceForWomen hashtag on Twitter starting January 15 until 12:00am EST on February 3, 2020, to enable the next generation of female scientists, engineers, programmers and space explorers to Face Anything.
Additionally, to celebrate the second all-women spacewalk by Christina Koch and Jessica Meir on January 15, Olay donated $25K in each of their names to support young women pursuing a career in the sciences with Girls Who Code.
Katie Couric comments, "Olay has found a way to champion and empower women during a very historically male-dominated advertising space - the Super Bowl. We still have a long way to go in achieving gender equality across a range of industries so I'm excited to share the importance of getting more girls into STEM with the biggest audience of the year."
