Beauty Packaging Staff02.03.20
Physicians Formula has recruited beauty influencer Foinika Kay of ExteriorGlam -- selecting the makeup-artist-turned-influencer as its first-ever Rosé Franchise ambassador.
Kay co-cocreated the brand's limited edition Rosé All Day X ExteriorGlam Collection Palette, shown above.
The Rosé collection includes rose-infused skin and color products, designed to add radiance to the complexion.
Alice Chen, VP of marketing, Physicians Formula, says, "Foinika's versatility is ideal for Physicians Formula, specifically for our Rosé Franchise. Our Rosé line offers a broad range of healthy skincare and skin-loving color formulations that can create anywhere from soft, natural to bold, edgy looks. Foinika's approach to beauty aligns perfectly: she has the unique ability to go from sophisticated to glamorous to sexy."
Chen continues, "While we have previously partnered with ambassadors on our top Butter franchise, this will be the first foray into expanding upon another hero entity. Together with Foinika, we believe we will inspire even more fans to select beauty products that can give them the 'exterior glam' they're looking for without having to sacrifice their health."
Physicians Formula will expand on the success of Rosé by introducing 17 new color products in longwearing lip colors, intense volume mascara, complexion perfecting powders, and an ultra-luxurious, multi-finish eyeshadow palette.
Each product features Physicians Formula's signature Rosé Complex enriched with Rose Extract to help soothe and calm, antioxidant-rich Goji Berry, and brightening Kakadu Plum, the richest natural source of Vitamin C.
Foinika boasts more than 1.6M followers on Instagram, and is a longtime fan of Physicians Formula. "My palette includes my favorite shades that work to create demure daytime looks or romantic drama for evening," she says.
Rounding out the palette is an exclusive Rosé All Day Eau de Parfum, a classic rose scent with notes of airy tea leaf, feminine damask rose, and creamy golden amber reminiscent of a warm spring day.
The Rosé All Day X ExteriorGlam Collection Palette will be available beginning February 2020 for SRP $19.99 at Ulta Beauty stores and online, and on the brand's website.
