Beauty Packaging Staff02.10.20
It's A 10 Haircare has announced that Sandy Ovington has been named the brand's Senior Vice President of Specialty Retail and Chains, effective immediately.
In this role, Ovington will focus on expanding the brand's reach and optimizing its current footprint within the chain salons and in the specialty high-end retail landscape.
Ovington has spent the last nine years at Ulta Beauty, where she served in multiple leadership positions, including Vice President of Merchandising in the hair, nail, personal care appliances, accessories, and grooming categories. Her 25 year career also includes merchandising experience at Kmart, Sears, and Dick's Sporting Goods.
Carolyn Aronson, CEO, It's a 10 Haircare, says, "Fifteen years ago I could only dream of hiring somebody like Sandy. It's an honor to have her expertise and knowledge in the industry now being put towards the It's A 10 Haircare brand."
Jeff Aronson, president of the company adds, "With Sandy teaming up alongside our EVP of Global Sales, David Rosenblatt, we envision an even brighter future for the company than ever before."
Ovington adds, "I am thrilled for the opportunity to work with Carolyn and Jeff...It's the quality of the brand, the unmatched potential, and its leaders that make this a wonderful fit for me. I look forward to putting forth tactics which will continue optimizing the brand's success even further."
Photo via LinkedIn/SandyOvington
