Overnight Labels (ONL), a manufacturer of custom labels, shrink sleeves and flexible packaging, has received certification from Graphic Measures International (GMI) to print labels for Target.  They are now included in an elite network of certified printers approved to produce packaging for the retailer’s in-house brands. ONL is already a GMI certified printer for Walgreens and CVS, and was just recently awarded Platinum level status by GMI. 
 
Overnight Labels is one of only 5 label printers nationwide to have achieved the Platinum designation, which is the highest available in the GMI ratings system.  In order to achieve Platinum level, printers must score 95% or above on their submissions for at least 36 months running. GMI partners with brands to ensure consistent brand appearance by establishing detailed requirements and monitoring each aspect of print quality and color management. It ensures brand integrity, ongoing production run sample measurement and in-store packaging assessments.
 
“Overnight Labels is proud to add a celebrated retailer like Target to our GMI certification. Our philosophy has always been that quality + color consistency = label printing excellence,” said Don Earl, president of Overnight Labels. “Extending our reach within the GMI network shows all of our customers that we work hard every day to achieve stellar results.”
 
Overnight Labels’ original certification was awarded in 2016 following an on-site audit involving independent testing and inspections of company-wide processes and capabilities.  It included an in-depth focus on graphics and color management. Other areas evaluated included press quality (registration, trapping, die-line accuracy, finishing) and quality assurance (process implementation, audits, traceability, barcode readability, non-compliance protocol).