On Wednesday February 19th, Stephen Letourneau of  Green Light Acquisitions spoke at the CIBS monthly luncheon at the Metropolitan Club in midtown Manhattan. His presentation focused on the ideation, creation and development of brand ethos, product development and leading the strategy surrounding the launch and growth of individual product lines.

Aside from merchandising for brands like RH, J Crew and Kate Spade, his background in both Human Resources and Operations gives him the ability to connect and lead the right people for the growth of the brand, while maintaining an intimate knowledge of supply chain logistics to hit these targets on time. Excited for the opportunity to take this passion across multiple categories and build the first legitimate cannabis lifestyle brand with product lines acutely focused on the “canna curious” discerning, luxury wellness consumer, Letourneau discussed the development of the Cannuka brand, which is a CBD + Manuka Honey skincare product.

The event was sponsored by FusionPKG Beauty Lab.

Photos in Slider Above

1. (L-R): Judy Vincenty, president CIBS; Sherry Taha, senior director director of operations & logistics, Cannuka; Stephen Letourneau, chief brand officer, Cannuka; Benny  Calderone, VP sales FusionPKG Beauty Lab, former president CIBS, event sponsor

2. Stephen Letourneau,  chief brand officer, Cannuka