Elizabeth Arden Aims To Inspire Voters

Elizabeth Arden hopes to inspire more women to vote by supporting the non-partisan "I am a voter" campaign. The public awareness campaign, which will run through Election Day in November, aims to  educate, empower, and encourage Americans to register and vote in U.S. elections.

The beauty brand is asking consumers to text VOTER to 26797.

This month also marks the 100th anniversary of the Women's Suffrage movement - and the brand is remembering its founder, Elizabeth Arden. 

In her lifetime, Arden succeeded in many "firsts," always breaking the metaphorical glass ceiling with each accomplishment, the brand states. A suffragette herself, in 1912 she marched down Fifth Avenue aiding women's voting rights, handing out red lipstick to fellow suffragettes along the way as a symbol of solidarity. A statement says: "Today, the brand proudly follows in these footsteps by advocating for I am a voter."

Mandana Dayani, co-founder, I am a voter, says, "Ms. Arden used her voice and her brand to aid a cultural shift she believed in a century ago – and now they are leveraging their platforms to inform, empower and mobilize citizens to participate in our democracy."

Kiva Silberfeld, vice president of Global Integrated Marketing Communications at Elizabeth Arden, says, "Our founder was the original #girlboss. She used her voice and business acumen to help further women's rights in the United States. Now, by partnering with I am a voter., we continue to uphold our creator's legacy by marching together to achieve one goal: change through the power of voting."

Elizabeth Arden was established by a woman, is for women -- and is part of the only beauty conglomerate in the world, Revlon, Inc., led by a woman (CEO Debbie Perelman), the brand notes. And today, the company says it will continually strive to remain a fervent reinforcer of women's rights worldwide.