Beauty Packaging Staff03.10.20
Colgate has recruited multi-platinum selling artist Sheryl Crow, to help unveil its latest innovation in teeth whitening -- Colgate® Optic White Renewal toothpaste.
It contains 3% hydrogen peroxide, which is the highest amount of the professionally-recommended whitening ingredient available in a toothpaste. With unprecedented whitening power, new Colgate Optic White Renewal toothpaste removes 10 years of yellow stains when brushing twice daily for 4 weeks.
To kick off the partnership, Sheryl Crow participated in a media day in New York City.
Greg Ross, General Manager, North America Oral Care, comments, "People want to turn back time and rediscover their glowing smiles from 10 years ago. "New Colgate Optic White Renewal is our biggest whitening toothpaste innovation in a decade, and we are thrilled to provide a powerful and convenient at-home solution to brighten people's smiles."
Colgate Optic White Renewal toothpaste is available in three variants – High Impact White, Enamel Strength, and Lasting Fresh.
"People want to turn back time and rediscover their glowing smiles from 10 years ago," said Greg Ross, General Manager, North America Oral Care. "New Colgate Optic White Renewal is our biggest whitening toothpaste innovation in a decade, and we are thrilled to provide a powerful and convenient at-home solution to brighten people's smiles."
