Beauty Packaging Staff03.17.20
New brand Hiki by Arfa debuted today, and since its launch date now coincides with the coronavirus pandemic, its team decided to give away the products for free.
The brand's personal care lineup -- co-created by the Arfa Collective -- includes antiperspirant, deodorant, body powder, anti-chafe stick, and body wipes -- in colorful, unisex packaging.
Take a look at Hiki's website, and shoppers will see original prices crossed out -- and prices listed as $0.00. Shoppers are also asked to pay $5 to cover part of the cost of packing and shipping -- but if you work in a hospital or medical facility, it's only $2.50.
Hiki's website states: "Due to the current global situation with COVID-19, with all the unknowns we are facing together, we don’t believe it’s appropriate to launch a brand as if the world hasn’t changed."
The statement continues to explain, "While we are a startup with limited resources, what we do have are HIKI products ready to ship, and a fundamental belief in the power of empathy to help people feel better. Starting today, we’ve decided to give HIKI products away in an effort to build a different form of human connection."
The Catch? A Social Post, To Spread Love
What's the catch? A social post. Unless you work in a hospital or health care facility, because then you don't need to post.
For everyone else, Hiki states, the products are free "in exchange for a social message of honesty and compassion that can help others in this trying time."
Hiki isn't asking for posts about how great its products are -- the brand is asking consumers to share a post about honesty, feelings and compassion. The brand states:
Here’s what we are asking you to share:
- Honesty in how you’re feeling today, and a message of kindness towards someone else (anybody else: a friend, family member, colleague or stranger).
- Tag #todayimfeeling and @arfabrands
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