Beauty Packaging Staff03.30.20
The Village Company has launched Hallu by Peyton, a new line of bath and body products co-designed by actress Peyton List.
List is best known for her rose as Emma Ross on the Disney hit shows Jessie and Bunk'd.
The collection is available now in Walmart stores and online at Hallu's site, before rolling out to select Kroger and Fred Meyer stores starting April 13.
"With my new bath collection, there's a bit about me in each of the products, from the forms to the fragrance, to all the things I love to do," Peyton says.
Michelle Hanson, vice president of marketing at The Village Company, comments, "We were so excited to work with Peyton...She's fun, self-confident and sees self-care as a necessity... Inspired by her passion and excitement, it was fun working with her to bring these unique products to life..."
Hallu by Peyton includes bath and shower products with a sweet, light, floral scent featuring ylang ylang, cedar and citrus. The Hallu Cosmic line features the uplifting fragrances of ginger, ocean and orchid.
The line includes Geode Bath Bomb, Silky Soft Bubble Bath, XO Bath Bomb, Lunar Shimmer Body Lotion, Moon Float Milk Bath and more.
The packaging features tubes decorated with "mermaid scales" (in the Hallu Escape collection), colorful bath bombs, lots of pink, and 'cosmic' blue.