Beauty Packaging Staff03.31.20
Noble Panacea has recruited actress Jodie Comer as Global Brand Ambassador.
Best known for her Emmy Award-winning role as Villanelle in the hit series Killing Eve, Comer tells Allure she wouldn't represent a brand she didn't believe in. She said during the interview, "I am obsessed with the Overnight Recharge Cream. What I love is that you know your skin is getting the hydration. You might wake up with a dry mouth, but your skin is glowing,"
Comer says, "I'm so excited about this collaboration...the brand is so forward-thinking...Beauty is more than aesthetics. There is so much science and research that has gone into the making of Noble Panacea products. The brand is authentic and innovative and I think it will inspire a lot of people to think differently about what they're buying into and consuming."
She adds, "Ultimately, I believe in the integrity of the brand."
Céline Talabaza, CEO of Noble Panacea comments, "During this time we all need a source of inspiration, an example of compassion and she is that. Jodie is the dynamic, contemporary muse perfectly matched to our disruptive movement in beauty. She has dedicated herself to her craft in the same way our founder, Sir Fraser Stoddart, has to his, with tremendous success and even more promise for the future."
Noble Panacea states it believes in the power of science and holds social responsibility to support young women's education and development in the field of science in high regard.
Talabaza adds, "We believe science is the solution to many challenges we are currently facing and it is essential to support young women's education in that sense."
Comer will help support the brand's philanthropic partnership with Girl Up, a non-profit founded by the United Nations Foundation to position girls to be leaders in the movement for gender equality.
Noble Panacea's packaging is modern and looks high-tech, with its skincare line in single-dose packets.
Stay tuned for more coverage on the brand.
