Kao USA Inc has unveiled MyKirei by Kao, a collection of products founded on the credence that caring for ourselves, our society and the world around us makes life more beautiful. 
 
A Philosophy of Sustainability
 
"In Japan, Kirei has many meanings. It can describe beauty and cleanliness, as well as simplicity, balance and sustainability," explained Karen Frank, president Kao USA. "The Kirei sensibility has always been unique to and treasured by the Japanese people. With MyKirei, we are bringing this wisdom to the Western consumer with innovation for a gentler, more sustainable way of living."
 
MyKirei's innovations include vegan-friendly, plant-based formulas that are 95% biodegradable and eco-friendly delivery systems. But the biggest leap forward is the bottle—the packaging uses up to 50% less plastic than traditional bottles, addressing the global reliance on plastic:

• These bottles gain their rigidity through an air fill, allowing them to stand upright, like a traditional bottle.


• The water tight design that prevents contamination also allows you to use nearly every last drop that you've paid for. Competitors leave up to three times more product in more traditional packaging. 

To ensure that no waste is left behind, Kao has also partnered with TerraCycle to create a program to allow consumers to recycle the package and the pumps post-use.
 
Products in the Collection
 
The first phase of MyKirei products features a nourishing shampoo, conditioner and hand wash. Each formula delivers desired benefits across all hair types and skin types and features balanced blends of traditional, authentic Japanese ingredients, like Yuzu Fruit, Rice Water and Japanese Tsubaki flower that are suitable for the whole family. Carefully curated fragrances, ranging from the soothing Rock Garden scent, to the energizing citrus Yuzu fruit blooms, signal the beauty and tranquility of Japan.
 
"Japan is recognized and respected for resourcefulness, minimalism, reverence and harmony with nature. MyKirei represents all of these qualities, meeting that desire for simplicity, without sacrificing care for the future of your family or the planet," added Frank.
 
Kao has plans to expand the MyKirei line later in 2020 and beyond with new formulas and packaging that help consumers live more “Kirei.”