Beauty Packaging Staff04.13.20
Tom's of Maine is sponsoring 50 small businesses across the country through the #NatureNurtures program.
The company will post a daily "video experience set in nature" on its Instagram. The campaign aims to "bring the healing power of the outdoors, indoors."
The #NatureNurtures experiences include videos hosted by local yoga teachers, wellness experts and nature guides to help foster a connection with nature, encourage healthy routines at home, and provide healing at a time when it's needed most.
The photo above is a screenshot from one of a #NatureNurtures video, featuring David Rupp, owner and guide of IndieGo Birding Nature Tours.
Rob Robinson, brand and goodness leader at Tom's of Maine, says, "With many small businesses across the country impacted by COVID-19, we wanted to spotlight the local wellness experts and nature guides that can help rejuvenate us during this uncertain time."
Robinson adds, "We believe in the healing power of nature and at a time when we most need to venture outside, connect and heal, we think these daily wellness experiences that bring the outdoors inside can have a positive impact."
The ongoing series is funded entirely by Tom's of Maine, including a $50,000 commitment to support the 50 local experts in each of the 50 states.
Join the #NatureNurtures program by nominating a favorite local wellness business.
Helping Healthcare Workers on the Front Lines
To help aid the healthcare professionals on the front lines, Tom's of Maine has donated $60,000 and nearly $500,000 worth of natural personal care products to Direct Relief, a humanitarian organization providing protective gear and supplies to communities hardest hit by COVID-19.
