Beauty Packaging Staff04.27.20
Sephora China held its first-ever Virtual Sephora Day on April 23, to report on Global Beauty Trends for Spring/Sumer 2020.
The innovative digital initiative was livestreamed on Sephora's WeChat Mini Program, Tmall and JD.com -- and attracted a million viewers.
Six global beauty trends were discussed – Targeted Skincare, Glossy Girl, Jungle Adventure, Naughty Braids, Floral Fragrance and Environmental Respect.
Led by Sephora's Beauty Master team, the livestream engaged beauty editors from top fashion magazines and popular beauty bloggers. More than 100 new or classic products "Only at Sephora" were featured, from 43 global brands.
Sephora has been in the China market for 15 years -- and remains dedicated to selecting and incubating niche beauty brands to deliver exclusive and delightful beauty experiences to Chinese consumers.
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