Beauty Packaging Staff05.18.20
Givaudan has signed on as an official beauty sponsor for the Makeup Museum's debut exhibition in New York City, "Pink Jungle: 1950s Makeup in America."
Givaudan Perfumer Caroline Sabas created an exclusive 1950s-inspired fragrance, "Pink Jungle" to scent the exhibition space.
Givaudan will provide insight into its critical role in fragrance history for the exhibition. The company's perfumery school was founded in 1895 in Switzerland and has trained a third of the world's creative perfumers. During the 1950s, Givaudan transitioned into the flavor industry -- establishing itself as the first creator of tastes and scents.
Emily Bond, head of Fine Fragrance North America at Givaudan, says, "Perfume has always been an integral part of beauty. It is important to showcase fragrance in this exhibit."
Bond continues, "We want people to know the story behind a fragrance. Who created it, how it's developed, and how techniques have evolved over the years. We are proud to sponsor the world's first Makeup Museum and highlight Givaudan's history."
The image above is from the Makeup Museum's Instagram account, see the post below, which states, "A truly great fragrance makes you dream," says Sabas.
Doreen Bloch, executive director and co-founder of Makeup Museum, says, "We love how innovative Givaudan is in the world of perfume and we believe this sponsorship connects perfectly with our beauty audience. We can't wait to see how the Pink Jungle perfume delights beauty lovers across the world."
Other official sponsors include trailblazing companies that were instrumental in shaping and defining beauty in the 1950's such as Erno Laszlo, Alcone Company, and CONAIR.
Photo: (R) Supermodel Dovima cozies up to a bottle of Elizabeth Arden Memorie Cherie in a magazine advertisement from November 1956. Image credit: Kristine @Flickr
