Beauty Packaging Staff06.09.20
e.l.f. Beauty has expanded its skincare portfolio with the launch of a Full Spectrum CBD collection "designed to refresh, revive and re-center the mind and body."
The collection, launched on May 15, 2020, features face and body care products infused with Full Spectrum CBD. According to the brand, "it awakens the senses with notes of Japanese citrus and calming chamomile, and its formula helps soothe, moisturize and restore skin."
“The skincare category has been outperforming cosmetics during the crisis, and CBD in particular is projected to be a 22-billion-dollar industry by 2022. It’s a category our customers have shown great interest in and we’re excited to be able to build based on this demand, all at e.l.f. speed,” said Kory Marchisotto, chief marketing officer.
e.l.f. Cosmetic’s Full Spectrum CBD collection includes a 100 MG CBD Facial Oil, 50 MG CBD Moisturizer, 50 MG CBD Eye Cream and 50 MG Body Cream, as well as a 5 MG CBD Lip Oil. The collection is made from the flowers and leaves of the purest form of CBD.
Products from the collection are currently available for purchase on e.l.f.’s website, and will also be available through wholesale partner Ulta later this year.
The collection, launched on May 15, 2020, features face and body care products infused with Full Spectrum CBD. According to the brand, "it awakens the senses with notes of Japanese citrus and calming chamomile, and its formula helps soothe, moisturize and restore skin."
“The skincare category has been outperforming cosmetics during the crisis, and CBD in particular is projected to be a 22-billion-dollar industry by 2022. It’s a category our customers have shown great interest in and we’re excited to be able to build based on this demand, all at e.l.f. speed,” said Kory Marchisotto, chief marketing officer.
e.l.f. Cosmetic’s Full Spectrum CBD collection includes a 100 MG CBD Facial Oil, 50 MG CBD Moisturizer, 50 MG CBD Eye Cream and 50 MG Body Cream, as well as a 5 MG CBD Lip Oil. The collection is made from the flowers and leaves of the purest form of CBD.
Products from the collection are currently available for purchase on e.l.f.’s website, and will also be available through wholesale partner Ulta later this year.
